Postgraduate Certificate in Account Based Marketing.
-- ViewingNowThe Postgraduate Certificate in Account Based Marketing is a comprehensive course designed to equip learners with essential skills for success in B2B marketing. This certificate course emphasizes the importance of a targeted, personalized approach to marketing, focusing on high-value accounts.
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โข Account Based Marketing (ABM) Strategy: This unit will cover the development of an effective ABM strategy, including target account selection, buyer persona creation, and aligning marketing and sales efforts.
โข ABM Research and Insights: This unit will cover the latest research and insights in ABM, including trends, best practices, and case studies from leading B2B companies.
โข Data and Technology in ABM: This unit will cover the use of data and technology in ABM, including marketing automation, CRM, and data analytics tools.
โข Content Marketing for ABM: This unit will cover the development and implementation of a content marketing strategy for ABM, including the creation of personalized content for target accounts.
โข ABM Measurement and Analytics: This unit will cover the measurement and analytics of ABM campaigns, including the use of key performance indicators (KPIs) and return on investment (ROI) metrics.
โข ABM Channels and Tactics: This unit will cover the different channels and tactics used in ABM, including email, social media, events, and direct mail.
โข ABM Sales Enablement: This unit will cover the role of sales in ABM, including sales and marketing alignment, account prioritization, and sales enablement tools and resources.
โข ABM Campaign Planning and Execution: This unit will cover the planning and execution of ABM campaigns, including budgeting, timeline development, and resource allocation.
โข ABM Case Studies and Best Practices: This unit will cover real-world examples of successful ABM campaigns and best practices from leading B2B companies.
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