Postgraduate Certificate in Account Based Marketing.

Name: Postgraduate Certificate in Account Based Marketing.
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The Postgraduate Certificate in Account Based Marketing is a comprehensive course designed to equip learners with essential skills for success in B2B marketing. This certificate course emphasizes the importance of a targeted, personalized approach to marketing, focusing on high-value accounts.

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AboutThisCourse

With the growing demand for Account Based Marketing (ABM) in the industry, this course provides a timely and relevant education in a rapidly evolving field. Throughout the course, learners will develop an in-depth understanding of ABM strategies, tactics, and technologies. They will gain hands-on experience in creating and implementing ABM campaigns, measuring their success, and optimizing their results. By the end of the course, learners will be able to demonstrate a mastery of ABM best practices and be well-prepared to advance their careers in B2B marketing. In summary, the Postgraduate Certificate in Account Based Marketing is a valuable investment for any marketing professional looking to stay ahead of the curve in this exciting and dynamic field. With a focus on practical skills and real-world application, this course is an essential step on the path to success in B2B marketing.

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CourseDetails

• Account Based Marketing (ABM) Strategy: This unit will cover the development of an effective ABM strategy, including target account selection, buyer persona creation, and aligning marketing and sales efforts.

• ABM Research and Insights: This unit will cover the latest research and insights in ABM, including trends, best practices, and case studies from leading B2B companies.

• Data and Technology in ABM: This unit will cover the use of data and technology in ABM, including marketing automation, CRM, and data analytics tools.

• Content Marketing for ABM: This unit will cover the development and implementation of a content marketing strategy for ABM, including the creation of personalized content for target accounts.

• ABM Measurement and Analytics: This unit will cover the measurement and analytics of ABM campaigns, including the use of key performance indicators (KPIs) and return on investment (ROI) metrics.

• ABM Channels and Tactics: This unit will cover the different channels and tactics used in ABM, including email, social media, events, and direct mail.

• ABM Sales Enablement: This unit will cover the role of sales in ABM, including sales and marketing alignment, account prioritization, and sales enablement tools and resources.

• ABM Campaign Planning and Execution: This unit will cover the planning and execution of ABM campaigns, including budgeting, timeline development, and resource allocation.

• ABM Case Studies and Best Practices: This unit will cover real-world examples of successful ABM campaigns and best practices from leading B2B companies.

CareerPath

The Postgraduate Certificate in Account Based Marketing is a valuable qualification that can lead to various exciting roles in the UK. This 3D pie chart showcases the job market trends for roles related to this certificate. Account Based Marketing Managers take up the largest share of the market, with 50% of the positions available. These professionals are responsible for developing and implementing ABM strategies to drive growth and revenue for their organizations. Account Based Marketing Specialists make up 30% of the market. These individuals work closely with marketing and sales teams to execute ABM campaigns and measure their success. Account Based Marketing Coordinators hold the remaining 20% of the market. They support the ABM team by managing data, coordinating logistics, and ensuring the smooth execution of campaigns. With a Postgraduate Certificate in Account Based Marketing, individuals can pursue any of these rewarding career paths and contribute to the growth of their organizations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN ACCOUNT BASED MARKETING.

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London School of International Business (LSIB)

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05 May 2025

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