Undergraduate Certificate in SPSS for Customer Journey Mapping
-- ViewingNowThe Undergraduate Certificate in SPSS for Customer Journey Mapping is a comprehensive course that equips learners with essential skills to analyze and optimize customer experiences. This certification course highlights the importance of data-driven decision-making and teaches the use of advanced statistical tools like SPSS to map customer journeys, identify pain points, and drive customer satisfaction.
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โข Introduction to SPSS: Understanding the basics of SPSS, its interface, and data management.
โข Data Preparation for Customer Journey Mapping: Cleaning, transforming, and merging data to prepare it for customer journey mapping.
โข Descriptive Statistics: Learning about measures of central tendency, dispersion, and position, and how to interpret them in the context of customer journey mapping.
โข Visualizing Customer Journeys with SPSS: Creating charts, graphs, and other visualizations to better understand the customer journey.
โข Correlation Analysis: Understanding the relationship between different variables, and how to interpret correlation coefficients.
โข Regression Analysis: Learning about the different types of regression analysis, and how to use them to model and predict customer behavior.
โข Segmentation and Clustering: Grouping customers based on their behavior and preferences, and how to use these insights to improve the customer journey.
โข Predictive Modeling for Customer Journey Mapping: Applying machine learning algorithms to predict customer behavior and improve the customer journey.
โข Communicating Insights with SPSS: Creating reports, dashboards, and other visualizations to effectively communicate insights and recommendations to stakeholders.
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