Graduate Certificate in ROI Focused Lifecycle Marketing
-- ViewingNowThe Graduate Certificate in ROI Focused Lifecycle Marketing is a vital course that bridges the gap between traditional marketing and data-driven strategies. This program's importance lies in its focus on measurable outcomes, ensuring marketers can demonstrate the value of their campaigns to stakeholders.
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โข Unit 1: Introduction to ROI Focused Lifecycle Marketing
โข Unit 2: Customer Segmentation and Targeting
โข Unit 3: Marketing Funnel and Customer Journey
โข Unit 4: Multi-Channel Campaign Management
โข Unit 5: Marketing Metrics and Analytics
โข Unit 6: A/B Testing and Optimization
โข Unit 7: Customer Lifetime Value (CLV) and its Importance
โข Unit 8: Personalization Strategies in Lifecycle Marketing
โข Unit 9: Building and Managing Customer Relationships
โข Unit 10: Martech Stack for ROI Focused Lifecycle Marketing
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