Graduate Certificate in ROI Focused Lifecycle Marketing

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The Graduate Certificate in ROI Focused Lifecycle Marketing is a vital course that bridges the gap between traditional marketing and data-driven strategies. This program's importance lies in its focus on measurable outcomes, ensuring marketers can demonstrate the value of their campaigns to stakeholders.

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AboutThisCourse

In today's data-centric world, there's an increasing demand for marketing professionals who can leverage analytics to drive business growth. This certificate course equips learners with essential skills in customer lifecycle management, segmentation, targeting, positioning, and ROI tracking. By completing this program, learners will be able to design and implement effective marketing strategies that align with business objectives and deliver tangible results. This not only enhances their career prospects but also makes them invaluable assets in any industry.

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CourseDetails

• Unit 1: Introduction to ROI Focused Lifecycle Marketing
• Unit 2: Customer Segmentation and Targeting
• Unit 3: Marketing Funnel and Customer Journey
• Unit 4: Multi-Channel Campaign Management
• Unit 5: Marketing Metrics and Analytics
• Unit 6: A/B Testing and Optimization
• Unit 7: Customer Lifetime Value (CLV) and its Importance
• Unit 8: Personalization Strategies in Lifecycle Marketing
• Unit 9: Building and Managing Customer Relationships
• Unit 10: Martech Stack for ROI Focused Lifecycle Marketing

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GRADUATE CERTIFICATE IN ROI FOCUSED LIFECYCLE MARKETING
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London School of International Business (LSIB)
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05 May 2025
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