Professional Certificate in Retention-Based Lifecycle Marketing
-- ViewingNowThe Professional Certificate in Retention-Based Lifecycle Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in marketing. This program emphasizes the importance of retention-based lifecycle marketing, which focuses on building long-term relationships with customers to drive business growth.
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โข Introduction to Retention-Based Lifecycle Marketing: Understanding the fundamentals of retention marketing, its benefits, and how it fits within the customer lifecycle.
โข Customer Segmentation: Strategies for segmenting customers based on behavior, demographics, and engagement to create targeted marketing campaigns.
โข Customer Value and Lifetime Value (CLV) Analysis: Techniques for calculating and understanding customer value, and how to use this information to inform marketing strategies.
โข Personalization in Retention Marketing: Best practices for personalizing marketing messages and experiences to increase customer engagement and loyalty.
โข Retention Metrics and Analytics: Key metrics for measuring the success of retention marketing efforts, including churn rate, customer retention rate, and net promoter score.
โข Email Marketing for Retention: Strategies for using email to engage and retain customers, including automation, personalization, and triggered campaigns.
โข Customer Engagement and Experience: Techniques for creating engaging customer experiences that foster loyalty and reduce churn.
โข Customer Feedback and Win-Back Strategies: Methods for collecting and acting on customer feedback, as well as strategies for winning back lapsed customers.
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