Undergraduate Certificate in Full-Funnel Lifecycle Marketing
-- ViewingNowThe Undergraduate Certificate in Full-Funnel Lifecycle Marketing is a comprehensive course that empowers learners with essential skills for career advancement in the dynamic marketing industry. This certificate program focuses on full-funnel lifecycle marketing, a crucial aspect of businesses seeking to optimize customer experiences and increase revenue.
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โข Understanding Full-Funnel Lifecycle Marketing: This unit will cover the basics of full-funnel lifecycle marketing, including the different stages of the customer journey and how to create effective marketing strategies for each stage.
โข Customer Segmentation and Targeting: In this unit, students will learn how to segment their customers into different groups and create targeted marketing campaigns that speak to the unique needs and interests of each group.
โข Content Marketing for Each Stage of the Funnel: This unit will explore the different types of content that are most effective at each stage of the customer journey, from awareness-building blog posts and social media updates to consideration-stage whitepapers and webinars.
โข Email Marketing and Automation: Students will learn how to create effective email marketing campaigns that nurture leads and move them through the funnel, as well as how to automate these campaigns for maximum efficiency.
โข Paid Advertising and Retargeting: This unit will cover the basics of paid advertising, including search engine marketing (SEM), display advertising, and retargeting, and how to use these channels to drive traffic and conversions at each stage of the funnel.
โข Measuring and Analyzing Marketing Performance: In this unit, students will learn how to use analytics tools to track the performance of their marketing campaigns, identify areas for improvement, and optimize their strategies for better results.
โข Customer Lifetime Value and Retention: This unit will explore the importance of customer lifetime value (CLV) and retention in full-funnel lifecycle marketing, and how to create strategies that maximize CLV and minimize churn.
โข Building a Full-Funnel Marketing Team: Finally, this unit will cover the key roles and responsibilities of a full-funnel marketing team, and how to build and manage a high-performing team that can execute end-to-end marketing strategies.
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