Undergraduate Certificate in Full-Funnel Lifecycle Marketing

Name: Undergraduate Certificate in Full-Funnel Lifecycle Marketing
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The Undergraduate Certificate in Full-Funnel Lifecycle Marketing is a comprehensive course that empowers learners with essential skills for career advancement in the dynamic marketing industry. This certificate program focuses on full-funnel lifecycle marketing, a crucial aspect of businesses seeking to optimize customer experiences and increase revenue.

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AboutThisCourse

In this course, learners will gain a deep understanding of the customer journey, from acquisition to retention, and how to create data-driven marketing strategies that cater to each stage. With the growing demand for marketing professionals who can effectively manage the entire customer lifecycle, this certificate program is more relevant than ever. By completing this course, learners will be equipped with in-demand skills, including customer segmentation, marketing automation, analytics, and personalization, making them highly valuable to employers and positioning them for success in their marketing careers.

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• Understanding Full-Funnel Lifecycle Marketing: This unit will cover the basics of full-funnel lifecycle marketing, including the different stages of the customer journey and how to create effective marketing strategies for each stage.
• Customer Segmentation and Targeting: In this unit, students will learn how to segment their customers into different groups and create targeted marketing campaigns that speak to the unique needs and interests of each group.
• Content Marketing for Each Stage of the Funnel: This unit will explore the different types of content that are most effective at each stage of the customer journey, from awareness-building blog posts and social media updates to consideration-stage whitepapers and webinars.
• Email Marketing and Automation: Students will learn how to create effective email marketing campaigns that nurture leads and move them through the funnel, as well as how to automate these campaigns for maximum efficiency.
• Paid Advertising and Retargeting: This unit will cover the basics of paid advertising, including search engine marketing (SEM), display advertising, and retargeting, and how to use these channels to drive traffic and conversions at each stage of the funnel.
• Measuring and Analyzing Marketing Performance: In this unit, students will learn how to use analytics tools to track the performance of their marketing campaigns, identify areas for improvement, and optimize their strategies for better results.
• Customer Lifetime Value and Retention: This unit will explore the importance of customer lifetime value (CLV) and retention in full-funnel lifecycle marketing, and how to create strategies that maximize CLV and minimize churn.
• Building a Full-Funnel Marketing Team: Finally, this unit will cover the key roles and responsibilities of a full-funnel marketing team, and how to build and manage a high-performing team that can execute end-to-end marketing strategies.

CareerPath

The Undergraduate Certificate in Full-Funnel Lifecycle Marketing is an excellent way for aspiring marketers to gain a comprehensive understanding of the marketing field. With various roles emerging in the UK job market, the demand for professionals with full-stack marketing skills continues to grow. 1. **Digital Marketing Specialist (35%)** As a digital marketing specialist, you'll coordinate and implement digital marketing strategies, including search engine marketing, social media, display advertising, and email campaigns. 2. **Content Marketing Specialist (25%)** Content marketing specialists focus on creating, publishing, and distributing valuable content to attract and retain a target audience. They play a critical role in inbound marketing strategies. 3. **SEO Specialist (20%)** SEO specialists help businesses optimize their online presence to rank higher in search engine results, driving organic traffic and increasing brand visibility. 4. **Email Marketing Specialist (10%)** Email marketing specialists design, build, and manage email campaigns to engage with customers and build brand loyalty. They focus on delivering personalized and targeted email communications. 5. **Social Media Specialist (10%)** Social media specialists create and manage social media marketing campaigns, engaging with audiences across various social media platforms to foster brand awareness and community engagement. These roles represent a snapshot of the ever-evolving landscape of full-funnel lifecycle marketing. The UK job market is ripe with opportunities for those looking to make their mark in the marketing industry. By developing your full-stack marketing skills, you'll be well-positioned to take advantage of these career options and contribute to the success of the businesses you serve.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN FULL-FUNNEL LIFECYCLE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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