Undergraduate Certificate in Psychology of Marketing Communications
-- ViewingNowThe Undergraduate Certificate in Psychology of Marketing Communications is a comprehensive course that bridges the gap between psychology and marketing strategies. This certificate program emphasizes the importance of understanding consumer behavior, decision-making, and emotions, which are crucial for effective marketing communications.
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โข Introduction to Psychology of Marketing Communications: Fundamentals of psychological theories and principles as applied to marketing communications. โข Consumer Behavior: Understanding the psychological and emotional factors that influence consumer decision-making. โข Brand Psychology: The role of psychology in building, maintaining, and differentiating brands. โข Persuasion and Influence: Techniques for persuasive communication in marketing and advertising. โข Emotional Marketing: The use of emotions to create brand loyalty and influence consumer behavior. โข Cognitive Psychology in Advertising: The impact of cognitive biases and heuristics on consumer decision-making. โข Social Influence in Marketing: The role of social norms, peer pressure, and conformity in marketing communications. โข Neuromarketing: The use of neuroscience and biometric data to understand consumer behavior and optimize marketing strategies.
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