Undergraduate Certificate in Psychology of Marketing Communications

Name: Undergraduate Certificate in Psychology of Marketing Communications
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The Undergraduate Certificate in Psychology of Marketing Communications is a comprehensive course that bridges the gap between psychology and marketing strategies. This certificate program emphasizes the importance of understanding consumer behavior, decision-making, and emotions, which are crucial for effective marketing communications.

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AboutThisCourse

With the increasing demand for data-driven marketing tactics, this course equips learners with essential skills to analyze consumer psychology and develop targeted campaigns. The program covers key topics such as consumer decision-making, persuasive communication, brand personality, and market research techniques. This certificate course is ideal for marketing professionals, communication specialists, and business students who wish to enhance their understanding of consumer behavior and elevate their marketing strategies. By gaining insights into the psychological factors that drive consumer choices, learners can significantly improve their career prospects and contribute to organizational success.

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CourseDetails

• Introduction to Psychology of Marketing Communications: Fundamentals of psychological theories and principles as applied to marketing communications. • Consumer Behavior: Understanding the psychological and emotional factors that influence consumer decision-making. • Brand Psychology: The role of psychology in building, maintaining, and differentiating brands. • Persuasion and Influence: Techniques for persuasive communication in marketing and advertising. • Emotional Marketing: The use of emotions to create brand loyalty and influence consumer behavior. • Cognitive Psychology in Advertising: The impact of cognitive biases and heuristics on consumer decision-making. • Social Influence in Marketing: The role of social norms, peer pressure, and conformity in marketing communications. • Neuromarketing: The use of neuroscience and biometric data to understand consumer behavior and optimize marketing strategies.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PSYCHOLOGY OF MARKETING COMMUNICATIONS

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London School of International Business (LSIB)

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05 May 2025

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