Graduate Certificate in Exploring YouTube Ad Platforms
-- ViewingNowThe Graduate Certificate in Exploring YouTube Ad Platforms is a comprehensive course designed to empower learners with the necessary skills to excel in digital marketing, particularly on YouTube. This course emphasizes the importance of YouTube as a powerful advertising platform, with over 2 billion monthly logged-in users, making it a critical component in any successful marketing strategy.
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โข Unit 1: Introduction to YouTube Ad Platforms
โข Unit 2: Setting Up a Google Ads Account for YouTube
โข Unit 3: Understanding YouTube Ad Formats
โข Unit 4: Creating Effective YouTube Video Ads
โข Unit 5: Targeting Strategies for YouTube Ad Campaigns
โข Unit 6: Measuring Success: YouTube Ad Metrics & Analytics
โข Unit 7: Optimizing YouTube Ad Campaigns for Maximum ROI
โข Unit 8: Leveraging Influencer Partnerships for YouTube Advertising
โข Unit 9: Navigating YouTube's Ad Policies & Guidelines
โข Unit 10: Future Trends in YouTube Advertising
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