Undergraduate Certificate in Database Marketing for Retention
-- ViewingNowThe Undergraduate Certificate in Database Marketing for Retention is a crucial course designed to equip learners with the essential skills needed to thrive in the modern data-driven marketing industry. This certificate course focuses on teaching students how to use data analytics tools and techniques to improve customer retention rates, increase sales, and enhance overall marketing strategies.
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โข Introduction to Database Marketing <t;br> โข Customer Relationship Management (CRM) <t;br> โข Data-Driven Marketing Strategies <t;br> โข Database Management and Segmentation <t;br> โข Customer Retention Metrics and Analytics <t;br> โข Personalization and Targeting in Database Marketing <t;br> โข Email Marketing and Automation <t;br> โข Customer Lifetime Value (CLV) <t;br> โข Legal and Ethical Considerations in Database Marketing<t;br> โข Capstone Project: Designing a Database Marketing Campaign for Customer Retention<t;br>
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