Undergraduate Certificate in Database Marketing for Retention

Name: Undergraduate Certificate in Database Marketing for Retention
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The Undergraduate Certificate in Database Marketing for Retention is a crucial course designed to equip learners with the essential skills needed to thrive in the modern data-driven marketing industry. This certificate course focuses on teaching students how to use data analytics tools and techniques to improve customer retention rates, increase sales, and enhance overall marketing strategies.

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AboutThisCourse

With the growing demand for data-driven marketing professionals, this course is more relevant than ever before. According to Burning Glass, job postings requiring database marketing skills have increased by 144% over the past five years. By completing this course, learners will gain a competitive edge in the job market, with the skills and knowledge necessary to develop and implement effective database marketing strategies for customer retention. Throughout the course, students will learn how to collect, analyze, and interpret customer data, as well as how to use that data to create targeted marketing campaigns. They will also learn how to measure the success of their campaigns, optimize customer engagement, and retain customers over the long term. By the end of the course, learners will have a solid understanding of database marketing principles and how to apply them to real-world business scenarios.

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CourseDetails

• Introduction to Database Marketing <t;br> • Customer Relationship Management (CRM) <t;br> • Data-Driven Marketing Strategies <t;br> • Database Management and Segmentation <t;br> • Customer Retention Metrics and Analytics <t;br> • Personalization and Targeting in Database Marketing <t;br> • Email Marketing and Automation <t;br> • Customer Lifetime Value (CLV) <t;br> • Legal and Ethical Considerations in Database Marketing<t;br> • Capstone Project: Designing a Database Marketing Campaign for Customer Retention<t;br>

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN DATABASE MARKETING FOR RETENTION

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London School of International Business (LSIB)

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05 May 2025

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