Graduate Certificate in Positioning Strategy
-- ViewingNowThe Graduate Certificate in Positioning Strategy is a vital course designed to equip learners with the essential skills needed to excel in today's competitive business landscape. This program focuses on positioning strategies, which are crucial for companies to differentiate themselves from their competitors and increase their market share.
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โข Positioning Strategy Foundations
โข Market Research and Analysis for Positioning
โข Competitive Positioning and Analysis
โข Brand Positioning: Primary and Secondary Attributes
โข Customer Segmentation and Targeting
โข Value Proposition Development
โข Positioning Strategy Communication and Implementation
โข Measuring and Evaluating Positioning Strategy
โข Positioning Strategy in a Digital Landscape
โข Case Studies in Positioning Strategy
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