Graduate Certificate in Positioning Strategy
-- ViewingNowThe Graduate Certificate in Positioning Strategy is a vital course designed to equip learners with the essential skills needed to excel in today's competitive business landscape. This program focuses on positioning strategies, which are crucial for companies to differentiate themselves from their competitors and increase their market share.
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⢠Positioning Strategy Foundations
⢠Market Research and Analysis for Positioning
⢠Competitive Positioning and Analysis
⢠Brand Positioning: Primary and Secondary Attributes
⢠Customer Segmentation and Targeting
⢠Value Proposition Development
⢠Positioning Strategy Communication and Implementation
⢠Measuring and Evaluating Positioning Strategy
⢠Positioning Strategy in a Digital Landscape
⢠Case Studies in Positioning Strategy
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