Undergraduate Certificate in Digital Media Buying
-- ViewingNowThe Undergraduate Certificate in Digital Media Buying is a comprehensive course designed to meet the growing industry demand for digital media buying professionals. This program equips learners with essential skills for career advancement in the dynamic world of digital advertising.
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โข Introduction to Digital Media Buying
โข Understanding Digital Advertising Platforms
โข Programmatic Advertising and Real-Time Bidding
โข Digital Media Buying Strategies and Campaign Management
โข Measuring Success: Digital Media Buying Metrics
โข Social Media Advertising: Facebook, Instagram, LinkedIn & Twitter
โข Google Ads: Search, Display & Video Advertising
โข Mobile Advertising: In-App and Mobile Web Advertising
โข Geo-Targeting and Location-Based Advertising
โข Cross-Channel Attribution and Optimization
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