Undergraduate Certificate in Digital Media Buying

Name: Undergraduate Certificate in Digital Media Buying
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The Undergraduate Certificate in Digital Media Buying is a comprehensive course designed to meet the growing industry demand for digital media buying professionals. This program equips learners with essential skills for career advancement in the dynamic world of digital advertising.

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AboutThisCourse

Throughout the course, students will gain hands-on experience in creating and managing effective digital media buying strategies across various platforms. They will learn how to leverage data-driven insights, maximize ROI, and optimize campaigns for success. The curriculum covers essential topics such as programmatic advertising, social media advertising, search engine marketing, and analytics. By completing this certificate program, learners will be prepared to enter or advance in the field of digital media buying. They will possess the skills and knowledge necessary to succeed in a variety of roles, including media buyer, digital marketing specialist, and advertising account manager. With the continued growth of digital media, this certificate is an excellent investment in a fulfilling and lucrative career.

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CourseDetails

• Introduction to Digital Media Buying
• Understanding Digital Advertising Platforms
• Programmatic Advertising and Real-Time Bidding
• Digital Media Buying Strategies and Campaign Management
• Measuring Success: Digital Media Buying Metrics
• Social Media Advertising: Facebook, Instagram, LinkedIn & Twitter
• Google Ads: Search, Display & Video Advertising
• Mobile Advertising: In-App and Mobile Web Advertising
• Geo-Targeting and Location-Based Advertising
• Cross-Channel Attribution and Optimization

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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UNDERGRADUATE CERTIFICATE IN DIGITAL MEDIA BUYING

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London School of International Business (LSIB)

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05 May 2025

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