Undergraduate Certificate in Media Buying with Pay Per Click
-- ViewingNowThe Undergraduate Certificate in Media Buying with Pay Per Click is a comprehensive course designed to equip learners with the essential skills required for success in digital advertising. This program emphasizes the importance of data-driven decision making and strategic media buying, keeping pace with the ever-evolving industry demands.
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โข Introduction to Media Buying · Understanding the basics of media buying, the role of pay per click (PPC) in media buying, and the benefits of a career in media buying. โข PPC Platforms · Exploring popular PPC platforms such as Google Ads, Bing Ads, and Facebook Ads, and learning how to set up and manage PPC campaigns on these platforms. โข Keyword Research · Understanding the importance of keyword research in PPC, how to conduct keyword research, and how to select the right keywords for a PPC campaign. โข Ad Campaign Setup · Learning how to set up and structure a PPC campaign, including creating ad groups, writing ad copy, and selecting targeting options. โข Bid Management · Understanding the concept of bid management, how to set and adjust bids, and how to use automated bid strategies. โข Ad Optimization · Learning how to optimize ads for performance, including ad testing, ad rotation, and ad extension. โข Conversion Tracking · Understanding the importance of conversion tracking in PPC, how to set up conversion tracking, and how to use conversion data to improve campaign performance. โข Reporting · Learning how to create and analyze PPC reports, including understanding key metrics and how to use data to make informed decisions. โข Ethical Considerations · Exploring ethical considerations in media buying, including transparency, viewability, and ad fraud.
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