Undergraduate Certificate in Media Buying with Pay Per Click

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The Undergraduate Certificate in Media Buying with Pay Per Click is a comprehensive course designed to equip learners with the essential skills required for success in digital advertising. This program emphasizes the importance of data-driven decision making and strategic media buying, keeping pace with the ever-evolving industry demands.

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With a focus on Pay Per Click (PPC) advertising, learners master the art of creating effective campaigns, optimizing ad spend, and analyzing campaign performance. The course covers various platforms, including Google Ads, Microsoft Advertising, and social media advertising, ensuring well-rounded knowledge and expertise. By successfully completing this certificate course, learners will be able to demonstrate their proficiency in media buying and PPC, making them highly sought after in today's competitive job market. This certification will empower learners to advance their careers, drive business growth, and make a lasting impact in the industry.

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โ€ข Introduction to Media Buying · Understanding the basics of media buying, the role of pay per click (PPC) in media buying, and the benefits of a career in media buying. โ€ข PPC Platforms · Exploring popular PPC platforms such as Google Ads, Bing Ads, and Facebook Ads, and learning how to set up and manage PPC campaigns on these platforms. โ€ข Keyword Research · Understanding the importance of keyword research in PPC, how to conduct keyword research, and how to select the right keywords for a PPC campaign. โ€ข Ad Campaign Setup · Learning how to set up and structure a PPC campaign, including creating ad groups, writing ad copy, and selecting targeting options. โ€ข Bid Management · Understanding the concept of bid management, how to set and adjust bids, and how to use automated bid strategies. โ€ข Ad Optimization · Learning how to optimize ads for performance, including ad testing, ad rotation, and ad extension. โ€ข Conversion Tracking · Understanding the importance of conversion tracking in PPC, how to set up conversion tracking, and how to use conversion data to improve campaign performance. โ€ข Reporting · Learning how to create and analyze PPC reports, including understanding key metrics and how to use data to make informed decisions. โ€ข Ethical Considerations · Exploring ethical considerations in media buying, including transparency, viewability, and ad fraud.

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The undergraduate certificate in Media Buying with Pay Per Click equips learners with the right skills to excel in the ever-evolving digital marketing landscape. This section presents a 3D pie chart that visually represents job market trends for media buying and PPC roles in the UK. In the dynamic world of online advertising, media buyers and PPC specialists play crucial roles in managing and optimizing advertising campaigns for businesses. According to recent statistics, media buyers hold a 65% share of the job market, demonstrating the high demand for professionals who can effectively purchase and manage media inventory for various platforms. PPC specialists account for 30% of the job market, highlighting the need for experts with the ability to maximize return on investment across various pay-per-click platforms. As businesses increasingly rely on digital advertising to reach their target audiences, the demand for skilled media buyers and PPC professionals continues to grow. Furthermore, digital marketing analysts make up the remaining 5% of the job market, emphasizing the significance of comprehensive data analysis in making informed decisions when it comes to media buying and PPC strategies. In conclusion, the undergraduate certificate in Media Buying with Pay Per Click prepares students for a rewarding career in digital marketing, with a focus on job market trends, salary ranges, and skill demand in the UK. With the right skills and knowledge, graduates can excel in various roles within the industry and help businesses achieve their marketing objectives.

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UNDERGRADUATE CERTIFICATE IN MEDIA BUYING WITH PAY PER CLICK
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London School of International Business (LSIB)
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05 May 2025
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