Postgraduate Certificate in Experiential Marketing for Gen Z
-- ViewingNowThe Postgraduate Certificate in Experiential Marketing for Gen Z is a cutting-edge course designed to equip learners with the essential skills needed to excel in the rapidly evolving world of marketing. This course focuses on experiential marketing, a strategy that directly engages consumers and creates memorable experiences, which is particularly important when targeting the Gen Z market.
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โข Unit 1: Introduction to Experiential Marketing
โข Unit 2: Gen Z Psychology and Consumer Behavior
โข Unit 3: Experiential Marketing Strategies for Gen Z
โข Unit 4: Leveraging Social Media and Influencer Marketing for Experiential Campaigns
โข Unit 5: Immersive Technologies in Experiential Marketing (including VR, AR, and MR)
โข Unit 6: Designing Memorable Experiences: Sensory Branding and Multi-Sensory Approaches
โข Unit 7: Metrics and Measurement in Experiential Marketing
โข Unit 8: Ethics and Responsibility in Experiential Marketing for Gen Z
โข Unit 9: Case Studies: Successful Experiential Marketing Campaigns for Gen Z
โข Unit 10: Future Trends in Experiential Marketing for Gen Z
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