Postgraduate Certificate in Experiential Marketing for Gen Z

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The Postgraduate Certificate in Experiential Marketing for Gen Z is a cutting-edge course designed to equip learners with the essential skills needed to excel in the rapidly evolving world of marketing. This course focuses on experiential marketing, a strategy that directly engages consumers and creates memorable experiences, which is particularly important when targeting the Gen Z market.

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AboutThisCourse

With the rise of digital technology and changing consumer behavior, experiential marketing has become a critical component of any successful marketing strategy. This course is designed to meet the growing industry demand for marketing professionals who can effectively develop and implement experiential marketing campaigns that resonate with Gen Z consumers. Throughout the course, learners will gain hands-on experience in designing and executing experiential marketing campaigns, analyzing consumer data, and measuring campaign success. By the end of the course, learners will have a comprehensive understanding of experiential marketing strategies and tactics, making them highly valuable to employers in a variety of industries.

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CourseDetails

• Unit 1: Introduction to Experiential Marketing
• Unit 2: Gen Z Psychology and Consumer Behavior
• Unit 3: Experiential Marketing Strategies for Gen Z
• Unit 4: Leveraging Social Media and Influencer Marketing for Experiential Campaigns
• Unit 5: Immersive Technologies in Experiential Marketing (including VR, AR, and MR)
• Unit 6: Designing Memorable Experiences: Sensory Branding and Multi-Sensory Approaches
• Unit 7: Metrics and Measurement in Experiential Marketing
• Unit 8: Ethics and Responsibility in Experiential Marketing for Gen Z
• Unit 9: Case Studies: Successful Experiential Marketing Campaigns for Gen Z
• Unit 10: Future Trends in Experiential Marketing for Gen Z

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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POSTGRADUATE CERTIFICATE IN EXPERIENTIAL MARKETING FOR GEN Z
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London School of International Business (LSIB)
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05 May 2025
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