Postgraduate Certificate in Key Account Management

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The Postgraduate Certificate in Key Account Management is a comprehensive course designed to empower professionals with the skills necessary to excel in managing key business relationships. This certificate course is critical for career advancement in today's competitive business landscape, where building and maintaining strategic partnerships is essential for organizational success.

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The course content covers essential topics such as account planning, relationship management, negotiation, and sales strategy, among others. Learners will gain a deep understanding of the key account management process, enabling them to drive growth and profitability within their organizations. With a strong focus on practical application, this course equips learners with the skills and knowledge required to succeed in key account management roles. By completing this course, learners will be able to demonstrate their expertise in managing high-value customer relationships, making them highly valuable to potential employers.

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과정 세부사항

• Key Account Management Fundamentals
• Understanding Key Accounts and Customer Segmentation
• Strategic Planning for Key Account Management
• Stakeholder Management and Relationship Building
• Sales and Negotiation Skills for Key Account Managers
• Key Account Planning and Analysis
• Performance Measurement and KPIs in Key Account Management
• Leveraging Technology for Key Account Management
• Legal and Ethical Considerations in Key Account Management

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