Undergraduate Certificate in Web Analytics for Conversion
-- ViewingNowThe Undergraduate Certificate in Web Analytics for Conversion is a compact, industry-focused program that equips learners with essential skills to excel in the rapidly growing field of web analytics. This course is crucial for professionals seeking to optimize website performance, enhance user experience, and boost conversion rates.
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⢠Web Analytics Fundamentals: Introduction to web analytics, key metrics, data collection methods, and tools.
⢠User Behavior Analytics: Understanding user behavior, user journey, clickstream analysis, and conversion funnels.
⢠Data Visualization and Reporting: Data presentation techniques, creating dashboards, and reporting best practices.
⢠Conversion Rate Optimization (CRO): CRO fundamentals, A/B testing, multivariate testing, and personalization.
⢠Google Analytics: Google Analytics setup, configurations, advanced features, and integration.
⢠Tag Management Systems: Tag management systems overview, implementation, and management.
⢠Attribution Modeling: Understanding attribution models, multi-channel attribution, and marketing mix modeling.
⢠Privacy and Compliance: Data privacy, GDPR, CCPA, and other regulatory compliance.
⢠Web Analytics for E-commerce: E-commerce web analytics, enhanced e-commerce tracking, and product performance analysis.
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