Undergraduate Certificate in Web Analytics for Conversion

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The Undergraduate Certificate in Web Analytics for Conversion is a compact, industry-focused program that equips learners with essential skills to excel in the rapidly growing field of web analytics. This course is crucial for professionals seeking to optimize website performance, enhance user experience, and boost conversion rates.

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AboutThisCourse

In today's digital age, businesses demand data-driven decisions, and web analysts are indispensable in this process. This course covers key areas such as tracking, reporting, and analysis of website data to drive conversions and improve marketing ROI. By the end of the program, learners will be able to harness the power of data to make informed decisions and propel their careers forward. Enroll today and gain a competitive edge with the in-demand skills needed to succeed in web analytics and digital marketing, backed by an undergraduate certificate from a reputable institution.

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CourseDetails

• Web Analytics Fundamentals: Introduction to web analytics, key metrics, data collection methods, and tools.
• User Behavior Analytics: Understanding user behavior, user journey, clickstream analysis, and conversion funnels.
• Data Visualization and Reporting: Data presentation techniques, creating dashboards, and reporting best practices.
• Conversion Rate Optimization (CRO): CRO fundamentals, A/B testing, multivariate testing, and personalization.
• Google Analytics: Google Analytics setup, configurations, advanced features, and integration.
• Tag Management Systems: Tag management systems overview, implementation, and management.
• Attribution Modeling: Understanding attribution models, multi-channel attribution, and marketing mix modeling.
• Privacy and Compliance: Data privacy, GDPR, CCPA, and other regulatory compliance.
• Web Analytics for E-commerce: E-commerce web analytics, enhanced e-commerce tracking, and product performance analysis.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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UNDERGRADUATE CERTIFICATE IN WEB ANALYTICS FOR CONVERSION
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London School of International Business (LSIB)
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05 May 2025
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