Undergraduate Certificate in Performance Marketing Lead Generation
-- ViewingNowThe Undergraduate Certificate in Performance Marketing Lead Generation is a comprehensive course designed to meet the growing industry demand for skilled digital marketing professionals. This certificate focuses on lead generation, an essential aspect of performance marketing, teaching learners how to attract, engage, and convert potential customers into loyal clients.
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⢠Introduction to Performance Marketing: Understanding the basics of performance marketing, its importance, and how it differs from traditional marketing. ⢠Lead Generation Fundamentals: Exploring the key elements of lead generation, including identifying target audiences, creating compelling offers, and designing effective landing pages. ⢠Search Engine Marketing (SEM): Learning the best practices for SEM, including keyword research, ad creation, and campaign management for platforms like Google Ads. ⢠Social Media Advertising: Discovering the ins and outs of social media advertising, with a focus on creating high-performing campaigns on Facebook, Instagram, LinkedIn, and Twitter. ⢠Email Marketing for Lead Generation: Mastering the art of email marketing, including list building, segmentation, automation, and optimization. ⢠Content Marketing Strategies: Understanding the role of content marketing in lead generation, including how to create and promote valuable, relevant, and consistent content. ⢠Conversion Rate Optimization (CRO): Learning how to improve website conversion rates, including A/B testing, user experience (UX) design, and data analysis. ⢠Marketing Analytics and Attribution: Exploring the world of marketing analytics and attribution, including how to track and measure the success of lead generation campaigns. ⢠Ethics in Performance Marketing: Understanding the ethical considerations of performance marketing, including data privacy, transparency, and compliance with regulations.
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