Undergraduate Certificate in Performance Marketing Lead Generation

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The Undergraduate Certificate in Performance Marketing Lead Generation is a comprehensive course designed to meet the growing industry demand for skilled digital marketing professionals. This certificate focuses on lead generation, an essential aspect of performance marketing, teaching learners how to attract, engage, and convert potential customers into loyal clients.

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AboutThisCourse

By enrolling in this course, learners will develop a deep understanding of lead generation strategies, data analysis, and marketing automation tools. They will gain hands-on experience in creating and managing effective lead generation campaigns that drive business growth and revenue. Moreover, they will learn how to measure and optimize campaign performance using key performance indicators (KPIs) and data-driven insights. Upon completion, learners will be equipped with the essential skills required to excel in performance marketing lead generation roles. They will be prepared to take on entry-level positions in digital marketing agencies, e-commerce businesses, or as in-house marketers for various industries. This certificate course is an excellent opportunity for those looking to start or advance their careers in performance marketing.

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CourseDetails

• Introduction to Performance Marketing: Understanding the basics of performance marketing, its importance, and how it differs from traditional marketing. • Lead Generation Fundamentals: Exploring the key elements of lead generation, including identifying target audiences, creating compelling offers, and designing effective landing pages. • Search Engine Marketing (SEM): Learning the best practices for SEM, including keyword research, ad creation, and campaign management for platforms like Google Ads. • Social Media Advertising: Discovering the ins and outs of social media advertising, with a focus on creating high-performing campaigns on Facebook, Instagram, LinkedIn, and Twitter. • Email Marketing for Lead Generation: Mastering the art of email marketing, including list building, segmentation, automation, and optimization. • Content Marketing Strategies: Understanding the role of content marketing in lead generation, including how to create and promote valuable, relevant, and consistent content. • Conversion Rate Optimization (CRO): Learning how to improve website conversion rates, including A/B testing, user experience (UX) design, and data analysis. • Marketing Analytics and Attribution: Exploring the world of marketing analytics and attribution, including how to track and measure the success of lead generation campaigns. • Ethics in Performance Marketing: Understanding the ethical considerations of performance marketing, including data privacy, transparency, and compliance with regulations.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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UNDERGRADUATE CERTIFICATE IN PERFORMANCE MARKETING LEAD GENERATION
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London School of International Business (LSIB)
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05 May 2025
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