Graduate Certificate in Inbound Performance Marketing
-- ViewingNowThe Graduate Certificate in Inbound Performance Marketing is a comprehensive course designed for marketing professionals seeking to enhance their digital marketing skills. This program focuses on inbound strategies, equipping learners with the essential skills to drive traffic, convert leads, and improve ROI.
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⢠Inbound Marketing Fundamentals: Understanding the basics of inbound marketing, including attraction, engagement, and delight strategies.
⢠Search Engine Optimization (SEO): Learning SEO best practices to optimize website content and improve organic search rankings.
⢠Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
⢠Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive website traffic.
⢠Email Marketing: Designing and implementing effective email campaigns to nurture leads and retain customers.
⢠Conversion Rate Optimization (CRO): Testing and optimizing landing pages, calls-to-action, and forms to improve conversion rates.
⢠Marketing Analytics: Measuring and analyzing marketing performance to make data-driven decisions and optimize campaigns.
⢠Customer Relationship Management (CRM): Managing customer interactions and data throughout the customer lifecycle to improve relationships and drive loyalty.
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