Graduate Certificate in Inbound Performance Marketing

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The Graduate Certificate in Inbound Performance Marketing is a comprehensive course designed for marketing professionals seeking to enhance their digital marketing skills. This program focuses on inbound strategies, equipping learners with the essential skills to drive traffic, convert leads, and improve ROI.

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AboutThisCourse

In today's digital age, the demand for inbound performance marketers is at an all-time high. This course provides the knowledge and tools necessary to meet this demand, making learners more attractive to potential employers. Throughout the course, learners will develop a deep understanding of inbound marketing principles, content creation, SEO, social media, and marketing automation. They will also gain hands-on experience with industry-leading tools such as HubSpot, Google Analytics, and SEMrush. By the end of the course, learners will be able to design and implement effective inbound marketing campaigns, track and analyze performance metrics, and make data-driven decisions to drive business growth. This certificate course is an excellent investment in your career, providing a solid foundation in inbound performance marketing.

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CourseDetails

• Inbound Marketing Fundamentals: Understanding the basics of inbound marketing, including attraction, engagement, and delight strategies.
• Search Engine Optimization (SEO): Learning SEO best practices to optimize website content and improve organic search rankings.
• Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
• Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive website traffic.
• Email Marketing: Designing and implementing effective email campaigns to nurture leads and retain customers.
• Conversion Rate Optimization (CRO): Testing and optimizing landing pages, calls-to-action, and forms to improve conversion rates.
• Marketing Analytics: Measuring and analyzing marketing performance to make data-driven decisions and optimize campaigns.
• Customer Relationship Management (CRM): Managing customer interactions and data throughout the customer lifecycle to improve relationships and drive loyalty.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GRADUATE CERTIFICATE IN INBOUND PERFORMANCE MARKETING
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London School of International Business (LSIB)
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05 May 2025
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