Postgraduate Certificate in International Web Development for Marketing
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⢠Advanced HTML & CSS: Understanding the latest HTML5 and CSS3 standards, responsive design, and cross-browser compatibility. ⢠JavaScript Programming: Learning the fundamentals of JavaScript programming, including DOM manipulation and client-side validation. ⢠Web Analytics: Utilizing web analytics tools such as Google Analytics to measure website traffic, user behavior, and conversions. ⢠Search Engine Optimization (SEO): Understanding the best practices for optimizing websites for search engines, including keyword research, on-page optimization, and link building. ⢠Pay-Per-Click (PPC) Advertising: Learning the basics of PPC advertising, including setting up and managing campaigns on Google AdWords and other platforms. ⢠Content Management Systems (CMS): Understanding the popular CMS platforms, their features, and how to use them to build and manage websites. ⢠E-commerce Development: Learning the fundamentals of e-commerce development, including payment gateways, shopping carts, and product catalogs. ⢠Mobile Web Development: Understanding the best practices for developing mobile-friendly websites, including responsive design, mobile-first approach, and performance optimization. ⢠Web Security: Learning the basics of web security, including best practices for securing websites, protecting user data, and preventing cyber attacks. ⢠User Experience (UX) Design: Understanding the principles of UX design, including user research, wireframing, prototyping, and usability testing.
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