Postgraduate Certificate in International Web Development for Marketing
-- ViewingNowThe Postgraduate Certificate in International Web Development for Marketing is a comprehensive course that equips learners with essential skills for career advancement in the global digital marketing landscape. This certificate program emphasizes the importance of web development in marketing, addressing industry demand for professionals who can create and manage effective digital marketing campaigns and websites.
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โข Advanced HTML & CSS: Understanding the latest HTML5 and CSS3 standards, responsive design, and cross-browser compatibility. โข JavaScript Programming: Learning the fundamentals of JavaScript programming, including DOM manipulation and client-side validation. โข Web Analytics: Utilizing web analytics tools such as Google Analytics to measure website traffic, user behavior, and conversions. โข Search Engine Optimization (SEO): Understanding the best practices for optimizing websites for search engines, including keyword research, on-page optimization, and link building. โข Pay-Per-Click (PPC) Advertising: Learning the basics of PPC advertising, including setting up and managing campaigns on Google AdWords and other platforms. โข Content Management Systems (CMS): Understanding the popular CMS platforms, their features, and how to use them to build and manage websites. โข E-commerce Development: Learning the fundamentals of e-commerce development, including payment gateways, shopping carts, and product catalogs. โข Mobile Web Development: Understanding the best practices for developing mobile-friendly websites, including responsive design, mobile-first approach, and performance optimization. โข Web Security: Learning the basics of web security, including best practices for securing websites, protecting user data, and preventing cyber attacks. โข User Experience (UX) Design: Understanding the principles of UX design, including user research, wireframing, prototyping, and usability testing.
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