Undergraduate Certificate in Advanced Mandarin-English Marketing Communication
-- ViewingNowThe Undergraduate Certificate in Advanced Mandarin-English Marketing Communication is a specialized course designed to meet the growing industry demand for bi-lingual marketing professionals. This certificate program emphasizes the importance of effective communication in both Mandarin and English, equipping learners with the essential skills to excel in today's globalized business world.
7,083+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
ě´ ęłźě ě ëí´
100% ě¨ëźě¸
ě´ëěë íěľ
ęłľě ę°ëĽí ě¸ěŚě
LinkedIn íëĄíě ěśę°
ěëŁęšě§ 2ę°ě
죟 2-3ěę°
ě¸ě ë ěě
ë기 ę¸°ę° ěě
ęłźě ě¸ëśěŹí
⢠Advanced Mandarin Communication: This unit will focus on developing advanced Mandarin communication skills, with a focus on marketing-specific vocabulary and grammar.
⢠English for International Marketing: This unit will cover essential English language skills for international marketing, including writing, speaking, and comprehension of marketing texts.
⢠Cultural Contexts in Marketing Communication: This unit will explore the cultural nuances of marketing communication in both China and English-speaking countries, with a focus on how to effectively navigate cultural differences in marketing campaigns.
⢠Digital Marketing in a Global Context: This unit will cover the latest trends and best practices in digital marketing, with a focus on how to effectively reach and engage audiences in both Mandarin and English-speaking markets.
⢠Marketing Research and Analysis: This unit will provide students with the skills necessary to conduct marketing research and analyze data in both Mandarin and English-speaking markets.
⢠Marketing Strategy and Planning: This unit will cover the process of developing a marketing strategy and plan, with a focus on how to effectively reach and engage audiences in both Mandarin and English-speaking markets.
⢠Integrated Marketing Communication: This unit will cover the principles of integrated marketing communication, including how to effectively coordinate marketing efforts across different channels and media in both Mandarin and English-speaking markets.
⢠Brand Management in a Global Context: This unit will cover the principles of brand management, including how to develop and maintain a strong brand identity in both Mandarin and English-speaking markets.
⢠Advertising and Promotion in a Global Context: This unit will cover the principles of advertising and promotion, including how to effectively reach and engage audiences in both Mandarin and English-speaking markets.
⢠Public Relations and Crisis Management: This unit will cover the principles of public relations and crisis management, including how to effectively communicate with stakeholders and manage reputation in both Mandarin and English-speaking markets.
ę˛˝ë Ľ 경ëĄ
ě í ěęą´
- 죟ě ě ëí 기본 ě´í´
- ěě´ ě¸ě´ ëĽěë
- ěť´í¨í° ë° ě¸í°ëˇ ě ꡟ
- 기본 ěť´í¨í° 기ě
- ęłźě ěëŁě ëí íě
ěŹě ęłľě ěę˛Šě´ íěíě§ ěěľëë¤. ě ꡟěąě ěí´ ě¤ęłë ęłźě .
ęłźě ěí
ě´ ęłźě ě ę˛˝ë Ľ ę°ë°ě ěí ě¤ěŠě ě¸ ě§ěęłź 기ě ě ě ęłľíŠëë¤. ꡸ę˛ě:
- ě¸ě ë°ě 기ę´ě ěí´ ě¸ěŚëě§ ěě
- ęśíě´ ěë 기ę´ě ěí´ ęˇě ëě§ ěě
- ęłľě ě겊ě ëł´ěě
ęłźě ě ěąęłľě ěźëĄ ěëŁí늴 ěëŁ ě¸ěŚě뼟 ë°ę˛ ëŠëë¤.
ě ěŹëë¤ě´ ę˛˝ë Ľě ěí´ ě°ëŚŹëĽź ě ííëę°
댏롰 ëĄëŠ ě¤...
ě죟 돝ë ě§ëŹ¸
ě˝ě¤ ěę°ëŁ
- 죟 3-4ěę°
- 쥰기 ě¸ěŚě ë°°ěĄ
- ę°ë°Ší ëąëĄ - ě¸ě ë ě§ ěě
- 죟 2-3ěę°
- ě 기 ě¸ěŚě ë°°ěĄ
- ę°ë°Ší ëąëĄ - ě¸ě ë ě§ ěě
- ě 체 ě˝ě¤ ě ꡟ
- ëě§í¸ ě¸ěŚě
- ě˝ě¤ ěëŁ
ęłźě ě ëł´ ë°ę¸°
íěŹëĄ ě§ëś
ě´ ęłźě ě ëšěŠě ě§ëśí기 ěí´ íěŹëĽź ěí ě˛ęľŹě뼟 ěě˛íě¸ě.
ě˛ęľŹěëĄ ę˛°ě ę˛˝ë Ľ ě¸ěŚě íë
