Undergraduate Certificate in Advanced Mandarin-English Marketing Communication
-- ViewingNowThe Undergraduate Certificate in Advanced Mandarin-English Marketing Communication is a specialized course designed to meet the growing industry demand for bi-lingual marketing professionals. This certificate program emphasizes the importance of effective communication in both Mandarin and English, equipping learners with the essential skills to excel in today's globalized business world.
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โข Advanced Mandarin Communication: This unit will focus on developing advanced Mandarin communication skills, with a focus on marketing-specific vocabulary and grammar.
โข English for International Marketing: This unit will cover essential English language skills for international marketing, including writing, speaking, and comprehension of marketing texts.
โข Cultural Contexts in Marketing Communication: This unit will explore the cultural nuances of marketing communication in both China and English-speaking countries, with a focus on how to effectively navigate cultural differences in marketing campaigns.
โข Digital Marketing in a Global Context: This unit will cover the latest trends and best practices in digital marketing, with a focus on how to effectively reach and engage audiences in both Mandarin and English-speaking markets.
โข Marketing Research and Analysis: This unit will provide students with the skills necessary to conduct marketing research and analyze data in both Mandarin and English-speaking markets.
โข Marketing Strategy and Planning: This unit will cover the process of developing a marketing strategy and plan, with a focus on how to effectively reach and engage audiences in both Mandarin and English-speaking markets.
โข Integrated Marketing Communication: This unit will cover the principles of integrated marketing communication, including how to effectively coordinate marketing efforts across different channels and media in both Mandarin and English-speaking markets.
โข Brand Management in a Global Context: This unit will cover the principles of brand management, including how to develop and maintain a strong brand identity in both Mandarin and English-speaking markets.
โข Advertising and Promotion in a Global Context: This unit will cover the principles of advertising and promotion, including how to effectively reach and engage audiences in both Mandarin and English-speaking markets.
โข Public Relations and Crisis Management: This unit will cover the principles of public relations and crisis management, including how to effectively communicate with stakeholders and manage reputation in both Mandarin and English-speaking markets.
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