Professional Certificate in Media Buying for Gen Z
-- ViewingNowThe Professional Certificate in Media Buying for Gen Z is a course designed to equip learners with the essential skills needed to thrive in the media buying industry. This program focuses on the modern media buying landscape, emphasizing the latest trends and techniques in digital and traditional media buying.
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• Media Buying Fundamentals
• Understanding Target Audiences: Gen Z
• Digital Advertising Landscape
• Programmatic Advertising and Real-Time Bidding
• Media Planning and Strategy
• Cross-Channel Media Buying
• Measuring Media Buying Success
• Navigating Ad Fraud and Brand Safety
• Future Trends in Media Buying
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