Professional Certificate in Media Buying for Gen Z

Name: Professional Certificate in Media Buying for Gen Z
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The Professional Certificate in Media Buying for Gen Z is a course designed to equip learners with the essential skills needed to thrive in the media buying industry. This program focuses on the modern media buying landscape, emphasizing the latest trends and techniques in digital and traditional media buying.

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AboutThisCourse

With a curriculum crafted by industry experts, learners gain practical experience in media planning, negotiation, and analysis. In an era where businesses increasingly rely on data-driven marketing strategies, media buyers are in high demand. This course prepares learners for this competitive field by providing hands-on experience with industry-standard tools and platforms. Through real-world case studies and interactive assignments, learners develop a strong understanding of media buying's strategic and analytical aspects. By completing this course, learners will be well-positioned to advance their careers in media buying or related fields. They will have the skills and knowledge necessary to create effective media campaigns, analyze campaign performance, and optimize media strategies for maximum impact.

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CourseDetails

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• Media Buying Fundamentals
• Understanding Target Audiences: Gen Z
• Digital Advertising Landscape
• Programmatic Advertising and Real-Time Bidding
• Media Planning and Strategy
• Cross-Channel Media Buying
• Measuring Media Buying Success
• Navigating Ad Fraud and Brand Safety
• Future Trends in Media Buying

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN MEDIA BUYING FOR GEN Z

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London School of International Business (LSIB)

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05 May 2025

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