Postgraduate Certificate in Online Engagement Metrics
-- ViewingNowThe Postgraduate Certificate in Online Engagement Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in the digital marketing industry. This course focuses on the importance of measuring and analyzing online engagement metrics to optimize digital marketing strategies and improve business performance.
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⢠Unit 1: Introduction to Online Engagement Metrics
⢠Unit 2: Web Analytics and Google Analytics Basics
⢠Unit 3: Social Media Analytics: Facebook, Twitter, Instagram & LinkedIn
⢠Unit 4: Email Marketing Metrics: Open Rates, Click-Through Rates & Conversion Rates
⢠Unit 5: Search Engine Optimization (SEO) Metrics: Keyword Rankings & Organic Traffic
⢠Unit 6: Pay-Per-Click (PPC) Advertising Metrics: Cost-Per-Click & Quality Score
⢠Unit 7: Content Marketing Metrics: Page Views, Time on Page & Bounce Rate
⢠Unit 8: User Experience (UX) Metrics: User Flow, Navigation Paths & Heatmaps
⢠Unit 9: Conversion Rate Optimization (CRO) Metrics: Conversion Funnel & A/B Testing
⢠Unit 10: Data Visualization & Reporting: Dashboards, Scorecards & Data Storytelling
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