Postgraduate Certificate in Online Engagement Metrics

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The Postgraduate Certificate in Online Engagement Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in the digital marketing industry. This course focuses on the importance of measuring and analyzing online engagement metrics to optimize digital marketing strategies and improve business performance.

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AboutThisCourse

In today's digital age, there is a high demand for professionals who can effectively measure and analyze online engagement metrics to drive business growth. This course provides learners with the necessary skills to meet this demand, making it an excellent choice for those looking to advance their careers in digital marketing. Throughout the course, learners will gain hands-on experience with various tools and techniques used to measure online engagement metrics, such as Google Analytics, social media analytics, and A/B testing. They will also learn how to interpret data, draw insights, and make data-driven decisions to improve online engagement and conversions. By the end of the course, learners will have a solid understanding of online engagement metrics and how to use them to drive business success. This knowledge will be invaluable in their careers, giving them a competitive edge in the digital marketing industry.

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CourseDetails

• Unit 1: Introduction to Online Engagement Metrics
• Unit 2: Web Analytics and Google Analytics Basics
• Unit 3: Social Media Analytics: Facebook, Twitter, Instagram & LinkedIn
• Unit 4: Email Marketing Metrics: Open Rates, Click-Through Rates & Conversion Rates
• Unit 5: Search Engine Optimization (SEO) Metrics: Keyword Rankings & Organic Traffic
• Unit 6: Pay-Per-Click (PPC) Advertising Metrics: Cost-Per-Click & Quality Score
• Unit 7: Content Marketing Metrics: Page Views, Time on Page & Bounce Rate
• Unit 8: User Experience (UX) Metrics: User Flow, Navigation Paths & Heatmaps
• Unit 9: Conversion Rate Optimization (CRO) Metrics: Conversion Funnel & A/B Testing
• Unit 10: Data Visualization & Reporting: Dashboards, Scorecards & Data Storytelling

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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POSTGRADUATE CERTIFICATE IN ONLINE ENGAGEMENT METRICS
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London School of International Business (LSIB)
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05 May 2025
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