Professional Certificate in Display Advertising Tools

Name: Professional Certificate in Display Advertising Tools
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The Professional Certificate in Display Advertising Tools is a comprehensive course designed to provide learners with essential skills in display advertising. This course is critical for career advancement as it covers the industry's most in-demand tools and platforms, including Google Display Network, DoubleClick, and Adobe Creative Suite.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience in creating effective display ads, managing campaigns, and analyzing performance data to optimize results. By the end of the course, learners will be able to create compelling display advertising campaigns that drive traffic, generate leads, and increase sales. In today's digital age, display advertising is a vital component of any successful marketing strategy. By completing this course, learners will be well-positioned to meet the growing demand for display advertising professionals, making it an excellent choice for those looking to advance their careers in marketing, advertising, or digital media.

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CourseDetails

• Understanding Display Advertising Fundamentals • Primary keyword: display advertising, secondary keywords: fundamentals, online advertising, ad networks
• Introduction to Google Display Network • Primary keyword: Google Display Network, secondary keywords: GDN, ad targeting, ad placements
• Creating Compelling Display Ads with Google Ads Editor • Primary keyword: Google Ads Editor, secondary keywords: ad creation, ad design, ad formats
• Mastering Audience Targeting in Display Advertising • Primary keyword: audience targeting, secondary keywords: remarketing, demographic targeting, interest-based targeting
• Utilizing Programmatic Advertising for Display Campaigns • Primary keyword: programmatic advertising, secondary keywords: real-time bidding, demand-side platforms, supply-side platforms
• Setting Up and Optimizing Display Advertising Campaigns • Primary keyword: campaign optimization, secondary keywords: bidding strategies, ad scheduling, performance tracking
• Analyzing Display Advertising Performance with Google Analytics • Primary keyword: Google Analytics, secondary keywords: analytics, performance metrics, conversion tracking
• Best Practices for Cross-Channel Display Advertising • Primary keyword: cross-channel advertising, secondary keywords: multi-channel funnels, integrated marketing, audience management
• Advanced Display Advertising Strategies • Primary keyword: advanced strategies, secondary keywords: dynamic remarketing, affinity audiences, custom intent audiences

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DISPLAY ADVERTISING TOOLS

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London School of International Business (LSIB)

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05 May 2025

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