Professional Certificate in Display Advertising Tools
-- ViewingNowThe Professional Certificate in Display Advertising Tools is a comprehensive course designed to provide learners with essential skills in display advertising. This course is critical for career advancement as it covers the industry's most in-demand tools and platforms, including Google Display Network, DoubleClick, and Adobe Creative Suite.
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โข Understanding Display Advertising Fundamentals • Primary keyword: display advertising, secondary keywords: fundamentals, online advertising, ad networks
โข Introduction to Google Display Network • Primary keyword: Google Display Network, secondary keywords: GDN, ad targeting, ad placements
โข Creating Compelling Display Ads with Google Ads Editor • Primary keyword: Google Ads Editor, secondary keywords: ad creation, ad design, ad formats
โข Mastering Audience Targeting in Display Advertising • Primary keyword: audience targeting, secondary keywords: remarketing, demographic targeting, interest-based targeting
โข Utilizing Programmatic Advertising for Display Campaigns • Primary keyword: programmatic advertising, secondary keywords: real-time bidding, demand-side platforms, supply-side platforms
โข Setting Up and Optimizing Display Advertising Campaigns • Primary keyword: campaign optimization, secondary keywords: bidding strategies, ad scheduling, performance tracking
โข Analyzing Display Advertising Performance with Google Analytics • Primary keyword: Google Analytics, secondary keywords: analytics, performance metrics, conversion tracking
โข Best Practices for Cross-Channel Display Advertising • Primary keyword: cross-channel advertising, secondary keywords: multi-channel funnels, integrated marketing, audience management
โข Advanced Display Advertising Strategies • Primary keyword: advanced strategies, secondary keywords: dynamic remarketing, affinity audiences, custom intent audiences
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