Professional Certificate in Performance Marketing for SaaS Businesses

Name: Professional Certificate in Performance Marketing for SaaS Businesses
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The Professional Certificate in Performance Marketing for SaaS Businesses is a comprehensive course designed to equip learners with the essential skills required to excel in the fast-paced world of SaaS (Software as a Service) businesses. This certificate course is crucial for professionals looking to advance their careers in performance marketing, as SaaS businesses continue to drive demand for experts who can effectively market and sell these services.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience with the latest tools and techniques in performance marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, conversion rate optimization (CRO), and data analysis. By the end of the course, learners will have developed a comprehensive marketing strategy for a fictional SaaS business, showcasing their newfound skills and expertise. In summary, this Professional Certificate course is an excellent opportunity for learners to gain the essential skills and knowledge required to succeed in performance marketing for SaaS businesses, ensuring they are well-positioned for career advancement in this rapidly growing industry.

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CourseDetails

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• Performance Marketing Fundamentals
• SaaS Business Model and KPIs
• Understanding Customer Lifetime Value (CLTV) & Customer Acquisition Cost (CAC)
• Setting up Tracking & Analytics for SaaS Performance Marketing
• Search Engine Marketing (SEM) for SaaS Businesses
• Social Media Advertising in SaaS Performance Marketing
• Email Marketing and Marketing Automation for SaaS
• Retargeting and Remarketing Strategies for SaaS
• Optimizing Landing Pages & Funnels for SaaS Performance Marketing
• A/B Testing and Conversion Rate Optimization (CRO) for SaaS

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

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NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN PERFORMANCE MARKETING FOR SAAS BUSINESSES

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London School of International Business (LSIB)

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05 May 2025

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