Undergraduate Certificate in Performance Marketing for Youtubers

Name: Undergraduate Certificate in Performance Marketing for Youtubers
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The Undergraduate Certificate in Performance Marketing for Youtubers is a comprehensive course designed to equip learners with essential skills for success in the rapidly growing field of performance marketing. This course emphasizes the importance of data-driven strategies, audience engagement, and content monetization, making it ideal for aspiring or established YouTubers seeking to enhance their career prospects.

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AboutThisCourse

In this course, learners will gain hands-on experience with industry-standard tools and platforms, develop a deep understanding of performance marketing metrics, and learn how to create and execute effective marketing campaigns that drive results. With a focus on real-world applications and practical skills, this course is highly relevant to the needs of today's digital marketing industry. By completing this course, learners will be well-positioned to take advantage of the growing demand for performance marketing expertise, and will have the skills and knowledge needed to succeed in a variety of digital marketing roles, including social media management, content marketing, and digital advertising.

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CourseDetails

• YouTube Channel Optimization: Setting up and optimizing a YouTube channel for performance marketing, including channel art, video titles, descriptions, and tags.
• Video Production for Marketers: Techniques for creating high-quality videos that engage and convert viewers, including video editing, lighting, and sound.
• YouTube SEO: Strategies for improving a YouTube channel's search engine rankings, including keyword research, tag optimization, and backlink building.
• YouTube Advertising: Overview of YouTube's advertising platform, including targeting options, ad formats, and campaign management.
• Performance Metrics for YouTube: Understanding key performance metrics for YouTube, including watch time, engagement rate, and conversion rate.
• Influencer Marketing on YouTube: Strategies for working with influencers on YouTube to reach a larger audience and increase brand awareness.
• Affiliate Marketing on YouTube: Techniques for promoting affiliate products on YouTube, including disclosure requirements and best practices.
• Email Marketing for YouTube: Integrating email marketing with a YouTube channel to build a list of subscribers and increase engagement.
• Monetization Strategies for YouTube: Overview of different monetization strategies for YouTube, including sponsorships, merchandise sales, and Super Chat.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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UNDERGRADUATE CERTIFICATE IN PERFORMANCE MARKETING FOR YOUTUBERS

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London School of International Business (LSIB)

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05 May 2025

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