Professional Certificate in SPSS for Audience Segmentation

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The Professional Certificate in SPSS for Audience Segmentation is a comprehensive course that equips learners with essential skills in data analysis and market segmentation. This program is critical for professionals in marketing, market research, and data analysis, as it provides the knowledge and tools necessary to understand and target specific audience segments effectively.

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AboutThisCourse

With the increasing demand for data-driven decision-making in various industries, this certificate course is highly relevant and valuable for career advancement. Learners will gain hands-on experience with SPSS, a powerful statistical software package, and will learn how to apply various analytical techniques to real-world datasets. Upon completion, learners will be able to segment audiences, identify trends and patterns, and make data-driven recommendations to improve marketing strategies and outcomes. This certificate course is an excellent opportunity for professionals seeking to enhance their analytical skills and stay competitive in the evolving data-driven marketplace.

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CourseDetails

• • Introduction to SPSS: Understanding the Basics
• • Data Preparation for Audience Segmentation
• • Exploring Descriptive Statistics in SPSS
• • Bivariate Analysis for Audience Segmentation
• • Multivariate Analysis using SPSS
• • Creating Segmentation Variables in SPSS
• • Cluster Analysis for Audience Segmentation
• • Discriminant Analysis and Model Validation
• Visualizing Audience Segments with SPSS
• Applying Audience Segmentation Insights in Business Decisions

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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PROFESSIONAL CERTIFICATE IN SPSS FOR AUDIENCE SEGMENTATION
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London School of International Business (LSIB)
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05 May 2025
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