Professional Certificate in SPSS for Audience Segmentation
-- ViewingNowThe Professional Certificate in SPSS for Audience Segmentation is a comprehensive course that equips learners with essential skills in data analysis and market segmentation. This program is critical for professionals in marketing, market research, and data analysis, as it provides the knowledge and tools necessary to understand and target specific audience segments effectively.
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โข • Introduction to SPSS: Understanding the Basics
โข • Data Preparation for Audience Segmentation
โข • Exploring Descriptive Statistics in SPSS
โข • Bivariate Analysis for Audience Segmentation
โข • Multivariate Analysis using SPSS
โข • Creating Segmentation Variables in SPSS
โข • Cluster Analysis for Audience Segmentation
โข • Discriminant Analysis and Model Validation
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