Postgraduate Certificate in Consumer Perception and Customer Retention

Name: Postgraduate Certificate in Consumer Perception and Customer Retention
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The Postgraduate Certificate in Consumer Perception and Customer Retention is a comprehensive course that focuses on enhancing the learner's understanding of consumer behavior and customer retention strategies. This course is vital in today's business landscape, where customer retention is a key driver of profitability and growth.

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AboutThisCourse

The course is designed to equip learners with essential skills in consumer insight, customer relationship management, and loyalty program design. It is highly relevant in various industries, including marketing, retail, hospitality, and customer service, among others. By gaining a deep understanding of consumer perception and customer retention strategies, learners can add significant value to their organizations and advance their careers. Throughout the course, learners will engage in practical exercises, case studies, and group discussions, providing them with hands-on experience and enabling them to apply their knowledge in real-world situations. By the end of the course, learners will have acquired a solid foundation in consumer perception and customer retention, making them valuable assets in their respective fields.

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CourseDetails

• Understanding Consumer Perception: An Introduction
• Customer Segmentation and Targeting
• Perception Theories and Models
• Factors Influencing Consumer Perception
• Measuring Consumer Perception
• Customer Retention Strategies
• Customer Lifetime Value (CLV) and Profitability
• Building Customer Relationships and Loyalty
• Customer Engagement and Experience Management

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN CONSUMER PERCEPTION AND CUSTOMER RETENTION

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London School of International Business (LSIB)

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05 May 2025

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