Undergraduate Certificate in Digital Media Buying: Babi Guling

Name: Undergraduate Certificate in Digital Media Buying: Babi Guling
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The Undergraduate Certificate in Digital Media Buying: Babi Guling is a comprehensive course designed to equip learners with essential skills for career advancement in digital media buying. This certificate course focuses on the importance of data-driven decision making, media planning, and strategic media buying across various digital platforms.

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AboutThisCourse

In today's digital age, media buying has become an integral part of marketing strategies for businesses of all sizes. With the increasing demand for digital media buying professionals, this certificate course provides learners with the latest tools, techniques, and best practices in the industry. Throughout the course, learners will gain hands-on experience in media planning, negotiating and purchasing media, and measuring and optimizing campaigns for maximum ROI. By the end of the course, learners will have a solid understanding of digital media buying and be prepared to take on new challenges in their careers.

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CourseDetails

• Introduction to Digital Media Buying • Understanding the basics of digital media buying, including the different types of media and the process of purchasing ad space online.
• Programmatic Advertising • Learning about programmatic advertising, including real-time bidding, private marketplaces, and the use of demand-side platforms.
• Search Engine Marketing (SEM) • Understanding the ins and outs of SEM, including keyword research and optimization, ad copywriting, and campaign management.
• Social Media Advertising • Discovering the power of social media advertising, including the use of Facebook, Instagram, LinkedIn, and Twitter for digital media buying.
• Display Advertising • Learning about display advertising, including the use of rich media, dynamic creative optimization, and audience targeting.
• Mobile Advertising • Exploring the world of mobile advertising, including the use of in-app ads, mobile web ads, and location-based targeting.
• Digital Media Buying Metrics • Understanding the key metrics used in digital media buying, including click-through rates, conversion rates, and return on investment.
• Digital Media Buying Tools • Discovering the various tools used in digital media buying, including demand-side platforms, ad exchanges, and data management platforms.
• Digital Media Buying Strategies • Developing effective digital media buying strategies, including audience segmentation, cross-channel targeting, and attribution modeling.
• Digital Media Buying Case Studies • Analyzing real-world examples of successful digital media buying campaigns to understand best practices and potential pitfalls.

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Undergraduate Certificate in Digital Media Buying: Babi Guling - This certificate will equip you with the skills to create and optimize advertising campaigns across various digital platforms. Let's look at some interesting statistics in a 3D pie chart:

In this 3D pie chart, you can see that data analysis, content creation, campaign optimization, and SEO & SEM skills are essential for a successful career in Digital Media Buying. The chart illustrates the percentage of importance for each skill in the industry. These skills are in high demand in the UK job market and will help you stand out as a certified Digital Media Buyer.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN DIGITAL MEDIA BUYING: BABI GULING

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London School of International Business (LSIB)

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05 May 2025

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