Undergraduate Certificate in Digital Media Buying: Babi Guling
-- ViewingNowThe Undergraduate Certificate in Digital Media Buying: Babi Guling is a comprehensive course designed to equip learners with essential skills for career advancement in digital media buying. This certificate course focuses on the importance of data-driven decision making, media planning, and strategic media buying across various digital platforms.
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โข Introduction to Digital Media Buying • Understanding the basics of digital media buying, including the different types of media and the process of purchasing ad space online.
โข Programmatic Advertising • Learning about programmatic advertising, including real-time bidding, private marketplaces, and the use of demand-side platforms.
โข Search Engine Marketing (SEM) • Understanding the ins and outs of SEM, including keyword research and optimization, ad copywriting, and campaign management.
โข Social Media Advertising • Discovering the power of social media advertising, including the use of Facebook, Instagram, LinkedIn, and Twitter for digital media buying.
โข Display Advertising • Learning about display advertising, including the use of rich media, dynamic creative optimization, and audience targeting.
โข Mobile Advertising • Exploring the world of mobile advertising, including the use of in-app ads, mobile web ads, and location-based targeting.
โข Digital Media Buying Metrics • Understanding the key metrics used in digital media buying, including click-through rates, conversion rates, and return on investment.
โข Digital Media Buying Tools • Discovering the various tools used in digital media buying, including demand-side platforms, ad exchanges, and data management platforms.
โข Digital Media Buying Strategies • Developing effective digital media buying strategies, including audience segmentation, cross-channel targeting, and attribution modeling.
โข Digital Media Buying Case Studies • Analyzing real-world examples of successful digital media buying campaigns to understand best practices and potential pitfalls.
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