Postgraduate Certificate in Customer Journey Storytelling

Name: Postgraduate Certificate in Customer Journey Storytelling
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The Postgraduate Certificate in Customer Journey Storytelling is a comprehensive course designed to meet the growing industry demand for professionals who can create compelling, data-driven customer narratives. This certificate course emphasizes the importance of understanding customer behavior, emotions, and pain points, and using this insight to craft effective, engaging stories that drive business growth.

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AboutThisCourse

In today's highly competitive marketplace, the ability to tell a compelling customer story is a critical skill for professionals in marketing, sales, product management, and customer success. This course equips learners with the essential skills they need to succeed in these roles, including data analysis, storytelling techniques, customer empathy, and cross-functional collaboration. By completing this course, learners will be able to demonstrate their expertise in customer journey storytelling, a highly valued skill in many industries. They will have the ability to create customer narratives that drive engagement, loyalty, and revenue, and will be well-positioned for career advancement in their chosen field.

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CourseDetails

• Unit 1: Introduction to Customer Journey Storytelling
• Unit 2: Mapping the Customer Journey
• Unit 3: Understanding Customer Personas
• Unit 4: Analyzing Customer Touchpoints
• Unit 5: Crafting Compelling Customer Stories
• Unit 6: Leveraging Data for Customer Journey Insights
• Unit 7: Designing Customer-Centric Experiences
• Unit 8: Measuring and Optimizing Customer Journey Performance
• Unit 9: Communicating Customer Journey Insights
• Unit 10: Ethics and Privacy in Customer Journey Storytelling

CareerPath

The Postgraduate Certificate in Customer Journey Storytelling is a program designed to equip professionals with the skills and knowledge to enhance customer experiences. This certificate focuses on essential skills such as customer journey mapping, data visualization, storytelling, CRM systems, and UX/UI design. The demand for these skills in the UK job market is impressive, with customer journey mapping leading the way. Data visualization and UX/UI design follow closely, showcasing the need for professionals who can interpret complex data and translate it into engaging visual representations. Storytelling skills are also in high demand, as businesses recognize the importance of engaging their customers through compelling narratives. CRM systems and UX/UI design skills complete the skillset that UK employers seek in candidates for various marketing and customer experience roles. The 3D pie chart above demonstrates the relative demand for these skills in the UK. The data is based on job market trends and highlights the areas where professionals with a Postgraduate Certificate in Customer Journey Storytelling can excel. This data-driven approach ensures that the curriculum remains up-to-date and relevant to the industry's evolving needs. With a focus on hands-on learning and real-world applications, this postgraduate certificate prepares professionals for a successful career in customer experience management. By combining relevant skills and data-driven insights, graduates will be well-positioned to thrive in the competitive UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN CUSTOMER JOURNEY STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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