Professional Certificate in Strategic Marketing Planning and Control

Name: Professional Certificate in Strategic Marketing Planning and Control
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The Professional Certificate in Strategic Marketing Planning and Control is a comprehensive course designed to empower learners with essential skills in marketing strategy and planning. This program highlights the importance of controlling and evaluating marketing strategies to ensure organizational success.

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AboutThisCourse

In today's rapidly changing business environment, the ability to create and implement effective marketing plans has become increasingly critical. This course provides learners with the necessary tools and techniques to analyze market trends, develop marketing strategies, and measure their success. By completing this course, learners will gain a deep understanding of the marketing planning process, enabling them to make informed decisions that drive business growth. Moreover, this program is highly relevant to current industry demands and is an excellent way for professionals to enhance their skills and advance their careers in marketing.

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CourseDetails

• Strategic Marketing Planning: An in-depth examination of the strategic marketing planning process, including situational analysis, setting marketing objectives, and developing marketing strategies.
• Market Segmentation and Targeting: Understanding the importance of market segmentation, targeting strategies, and positioning in strategic marketing planning.
• Marketing Mix: Exploring the key components of the marketing mix (product, price, place, promotion) and their role in delivering customer value and achieving marketing objectives.
• Market Research: Learning the principles of market research, data collection methods, and analysis techniques to inform marketing decisions.
• Brand Management: Developing a deep understanding of branding, brand equity, and brand management strategies to build strong and sustainable brands.
• Digital Marketing: Examining the latest trends and best practices in digital marketing, including social media, content marketing, search engine optimization, and email marketing.
• Performance Metrics and Control: Establishing performance metrics, monitoring marketing performance, and implementing corrective actions to ensure marketing objectives are achieved.
• Marketing Ethics and Social Responsibility: Understanding the ethical and social responsibilities of marketers in today's global and interconnected marketplace.
• Strategic Marketing Planning Tools: Learning the most popular and effective marketing planning tools, such as SWOT analysis, PESTEL analysis, BCG matrix, and Ansoff matrix.

CareerPath

Google Charts 3D Pie Chart - Professional Certificate in Strategic Marketing Planning and Control

This section presents a Google Charts 3D Pie Chart focusing on the Professional Certificate in Strategic Marketing Planning and Control. The data highlights job market trends, showcasing roles such as Marketing Director, Marketing Manager, Marketing Strategist, Marketing Analyst, and Marketing Coordinator. The chart has a transparent background, adaptable to all screen sizes, and features a 3D effect for visual appeal. Displayed percentages illustrate the demand for each role, offering valuable insights for career development.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN STRATEGIC MARKETING PLANNING AND CONTROL

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London School of International Business (LSIB)

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05 May 2025

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