Professional Certificate in Strategic Marketing Planning and Control
-- ViewingNowThe Professional Certificate in Strategic Marketing Planning and Control is a comprehensive course designed to empower learners with essential skills in marketing strategy and planning. This program highlights the importance of controlling and evaluating marketing strategies to ensure organizational success.
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GBP £ 140
GBP £ 202
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โข Strategic Marketing Planning: An in-depth examination of the strategic marketing planning process, including situational analysis, setting marketing objectives, and developing marketing strategies.
โข Market Segmentation and Targeting: Understanding the importance of market segmentation, targeting strategies, and positioning in strategic marketing planning.
โข Marketing Mix: Exploring the key components of the marketing mix (product, price, place, promotion) and their role in delivering customer value and achieving marketing objectives.
โข Market Research: Learning the principles of market research, data collection methods, and analysis techniques to inform marketing decisions.
โข Brand Management: Developing a deep understanding of branding, brand equity, and brand management strategies to build strong and sustainable brands.
โข Digital Marketing: Examining the latest trends and best practices in digital marketing, including social media, content marketing, search engine optimization, and email marketing.
โข Performance Metrics and Control: Establishing performance metrics, monitoring marketing performance, and implementing corrective actions to ensure marketing objectives are achieved.
โข Marketing Ethics and Social Responsibility: Understanding the ethical and social responsibilities of marketers in today's global and interconnected marketplace.
โข Strategic Marketing Planning Tools: Learning the most popular and effective marketing planning tools, such as SWOT analysis, PESTEL analysis, BCG matrix, and Ansoff matrix.
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