Professional Certificate in Competitive Email Marketing
-- ViewingNowThe Professional Certificate in Competitive Email Marketing is a vital course for digital marketers seeking to enhance their email marketing skills. With email marketing's continued relevance in today's digital landscape, this course's industry-demanded curriculum equips learners with the latest strategies and techniques for effective email campaigns.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including its importance, benefits, and best practices. โข Targeted Audience and Segmentation: Identifying and segmenting the target audience to create personalized and relevant email campaigns. โข Email Campaign Design: Designing effective email campaigns that drive engagement and conversions, with a focus on mobile optimization. โข Copywriting for Email Marketing: Writing compelling email copy that resonates with the target audience and encourages clicks. โข Email Deliverability and CAN-SPAM Compliance: Ensuring high email deliverability rates and complying with anti-spam laws and regulations. โข Email Marketing Metrics and Analytics: Measuring and analyzing email marketing performance using key metrics such as open rates, click-through rates, and conversion rates. โข A/B Testing and Optimization: Conducting A/B tests to optimize email campaigns and improve overall performance. โข Email Automation and Drip Campaigns: Implementing email automation and drip campaigns to nurture leads and increase conversions. โข Integrating Email Marketing with CRM and Marketing Automation Platforms: Integrating email marketing with CRM and marketing automation platforms for a seamless and efficient workflow.
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