Undergraduate Certificate in Blue Ocean Strategy
-- ViewingNowThe Undergraduate Certificate in Blue Ocean Strategy is a comprehensive course designed to provide learners with a deep understanding of the Blue Ocean Strategy framework and its practical implementation in today's business world. This certificate course emphasizes the importance of creating uncontested market space, driving innovation, and delivering exceptional value to customers.
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Unit 1: Introduction to Blue Ocean Strategy
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Unit 2: Value Innovation and the Strategy Canvas
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Unit 3: Reconstruct Market Boundaries and the Four Actions Framework
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Unit 4: The Blue Ocean Idea Index and Visualizing Blue Ocean Opportunities
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Unit 5: Tipping Point Leadership and Building Execution Capability
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Unit 6: Blue Ocean Strategy Formulation: From Theory to Practice
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Unit 7: Implementing Blue Ocean Strategy and Overcoming Barriers
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Unit 8: Blue Ocean Shift: From Disruption to Creation
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Unit 9: Real-World Blue Ocean Strategy Case Studies
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Unit 10: Capstone Project: Developing a Blue Ocean Strategy for a Real-World Business
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